Expedience Software is a modern line of RFP and proposal software tools from Pragmatech co-founders Melissa Mabon and Brooke Savage, the inventors of The RFP Machine and Proposal SmartDocs.

Melissa MabonMelissa Mabon, President and CEO, is the founder of Expedience Software. Trained as a philosopher, Ms. Mabon has been a highly successful entrepreneur and expert-systems designer.

In 1994 Melissa Mabon co-founded Pragmatech Software Inc. From 1994 through the end of 2003, Ms. Mabon served as CTO and principal designer of software and services for the company’s core expert systems technology. Pragmatech's solutions automated the process of creating customer-facing selling materials, such as proposals, presentations, and RFP responses. The company delivered solutions to field sales, marketing, proposal, and bid teams in Fortune 1000 companies, including those in technology, telecommunications, healthcare, financial services/insurance, distribution, and manufacturing.

As CTO Ms. Mabon worked with early adopters and client advisors from firms such as, Fidelity Investments, CIGNA, Credit Suisse, Mass Mutual, and State Street.

By the end of Ms. Mabon’s tenure in 2003, Pragmatech Software had grown from a self-funded, bootstrap company to a $12 million business. Among other awards, the company received the Inc 500 award in 2001, when it ranked as the 14th fastest-growing software company; and as #112 fastest-growing company overall. Other notable awards include the New Hampshire Entrepreneur of the Year in 2002 and New Hampshire Remarkable Woman in 2003.

Education: Melissa Mabon graduated Phi Beta Kappa, Summa Cum Laude, from Ohio State University in 1979 and holds two masters' degrees from Columbia University (MA, M. Philosophy). While at Columbia, Ms. Mabon taught philosophy classes and a section of Columbia's acclaimed Humanities Core Curriculum. She has done extensive research and development in logic, epistemology, and expert systems.

Major Awards:

  • New Hampshire Remarkable Woman (2003)
  • New Hampshire High Technology Council Entrepreneur of the Year Award (2002)
    Inc 500 (2001, 2002)
  • Deloitte & Touche Technology Fast 500 (2001, 2002)
  • Deloitte & Touche New England Fast 50 (2001, 2002)
  • Software Magazine’s Software 500 (2000, 2001, 2002)

Contact Melissa: MMabon@ExpedienceSoftware.com


Sharon Coddington, VP Marketing - Expedience SoftwareSharon Coddington, VP Marketing has full ownership of the marketing function for the company. Sharon brings over 20 years of high-tech marketing experience to the role including corporate communication, analytics and research, brand awareness, social media, and sales support. Primary interests include establishing the strategic marketing direction for the company, which is consistent with the company’s short and long term goals, as well promoting and growing the corporate brand virtually, within the industry and in surrounding social communities. In this role, Sharon is responsible for assessing, planning, and directing all aspects of internal and external corporate communications

Prior to Expedience, Sharon held Marketing leadership positions as Managing Director with Advantage Business Media and, previously, at Pragmatech Software, where she joined Melissa Mabon and Brooke Savage to fuel the growth and brand awareness of the award-winning Pragmatech Software RFP and proposal software product suite; purveyors of the RFP Machine and SmartDocs.

Contact Sharon: SCoddington@ExpedienceSoftware.com


Brooke Savage, VP & CFO - Expedience SoftwareBrooke Savage, VP & CFO. Brooke has spent 35 years developing innovative proposal automation and sales effectiveness systems. He began his career in software and proposal automation in 1975 with the CIGNA Corporation developing one of the earliest known automated applications used by sales representatives to create compelling presentations and customer-facing selling documents for their large field sales force.

In the early 1980s, he joined General Electric Information Services in New York City and was responsible for managing programming teams delivering software to major financial institutions. Many of these systems involved content management and client selling features. He served as Vice President of Marketing at Ross Systems and the CODA Group Ltd. In both companies, Mr. Savage managed proposal teams whose primary functions were to create proposals and RFP responses while developing consistent marketing messages for the sales force.

He co-founded Pragmatech Software in 1994 with Melissa Mabon to leverage his expertise in the area of automated proposal software to benefit the community of sales, marketing, and writing professionals who need an efficient and friendly software solution to the ongoing challenge of producing documents that sell.

From 1991-1993 he served on the Microsoft Windows Business Advisory Board assisting Microsoft in defining business applications for the new Windows operating system. In 2002 he was named Entrepreneur of the Year by the New Hampshire High-Tech Council together with Melissa Mabon.

Contact Brooke: BSavage@ExpedienceSoftware.com


Diane Loudenback, VP Client Services - Expedience SoftwareDiane Loudenback, VP Client Services. Diane has been working with RFQs, proposals and proposal-based technology for more than twenty years. She was an early employee of Pragmatech, a pioneer and leader in proposal automation, where she ultimately served as Director of  Professional Services. During her work with this and other  technologies, she has helped customers across virtually all industries and of all sizes implementing RFP & Proposal-based applications, including SaaS-based models and on-premise solutions.

An educator by trade, Diane enjoys not only assisting customers with first-time implementations, but also working with customers to expand their skills and build processes over time. She is an Accredited Member of APMP and a graduate of Purdue University (BA - 1994) and Rivier University (MS - 2006).

Outside of the world of proposals, Diane is active in the community as a volunteer for the Greater Nashua YMCA STORM swim team and Big Brothers Big Sisters.

Contact Diane: DLoudenback@ExpedienceSoftware.com


Cropped Jason with tie

Jason Anderson serves as VP of Sales and drives Expedience’s sales and go-to-market strategy. Jason is hands-on with Expedience’s clients managing the buying process, building business cases, and creating proposals – of course!

Before joining expedience, Jason held such titles as VP of Sales, VP of Sales and Marketing, Managing Director, and Managing Partner for ERP software consultancies and barcode automation companies. 

As a salesperson and as a sales consultant to businesses, Jason has evangelized the importance of powerful, persuasive proposals for over a decade. Working with Expedience combines his love of a well-written proposal with his professional background in software solutions and automation. As VP of Sales, Jason helps sales and proposal teams win more business!

Jason earned his MBA from the University of Texas at Dallas in 2005.

Contact Jason: JAnderson@ExpedienceSoftware.com

"In the Content Portfolio, RFP Machine users will recognize the same close integration with Microsoft Word, but delivered in a simpler and more visual tool.

The Style Palette, though completely new, addresses the common formatting complaints we have heard from customers over the years.

The most exciting innovation, however, is reserved for our former Assembler users. Unlike the single, individual SmartDoc forms, the Automation Studio generates VBA forms dynamically. No programming required!"

~Melissa Mabon

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